modeling and simulation
Navid Nadimi; Abbas Toloei Eshlaghy; Mohammad Ali Afshar kazemi
Abstract
With the tremendous progress in communications in the world, the transformation andbehavior of mobile operators and their digitalization, which in the past were onlyservice providers, as well as the creation of different experiences for customers, isinevitable.The purpose of this study is to create a ...
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With the tremendous progress in communications in the world, the transformation andbehavior of mobile operators and their digitalization, which in the past were onlyservice providers, as well as the creation of different experiences for customers, isinevitable.The purpose of this study is to create a hybrid simulation of systemdynamics and agent based model in order to analyze the revenue of the first operator inthe country to enter the field of digital platform and development of nativeapplications. Using the model proposed, first operators need to enter the digital areaand produce native applications was expressed. Then, the factors that affect the mobileecosystem which, affect the production of applications and the development ofrequired platforms were described. By utilizing hybrid simulation of system dynamicsand agent based modeling, the income of mobile operator in entering and not enteringthe digital arena and producing native applications were examined. The results showthat with the entry of the operator into the field of production of native applicationsand the adoption of digital approach, consumers tended to use more data services, butdue to different tariffs for data and voice, the operator's income up to 2 Next years willnot change much.